The Loudoun County Board of Supervisors has approved the awarding of the county’s annual Tourism Grants for Fiscal Year 2023 (FY 2023). The grant program is designed to support local tourism initiatives and events that drive tourists to Loudoun County.
The FY 2023 grants will go to four organizations and two of the county’s incorporated towns. The recipients, the amount of funding and details about the related events are as follows:
Loudoun County’s Tourism Grants support events that bring more visitors to the county, increase overnight stays in Loudoun hotels, and enhance the overall attractiveness and marketability of Loudoun County as a destination. These may include new or enhanced attractions, events, programs or marketing campaigns. Nonprofits, municipalities and businesses located in the county are eligible to apply.
Funding from the program is to be spent solely on initiatives that increase tourism or qualifying tourism promotions consistent with state code and the Board of Supervisors’ Restricted Transient Occupancy Tax funding policy.
For FY 2023, the Tourism Grant funds are supplemented by American Rescue Plan Act funds through the Virginia Tourism Corporation. As a result of these funds, the maximum amount for the awards was increased from $10,000 to $25,000 for eligible tourism, marketing and hospitality-related expenses.
Additional information about the process may be found at loudoun.gov/tourismgrant.
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