Tourism Grant Program

About the Tourism Grant Program

Nonprofits, municipalities, and businesses in Loudoun County are invited to apply for funding for projects to attract regional and national visitors to Loudoun County.

Loudoun County’s Tourism Grants are designed to help support initiatives that bring more visitors to Loudoun County, increase overnight stays in Loudoun hotels, and enhance the overall attractiveness and marketability of Loudoun County as a destination. These may include new or enhanced attractions, events, programs, or marketing campaigns.

Funding from the program is to be spent solely on initiatives that increase tourism or qualifying tourism promotions consistent with state code and the Board of Supervisors’ Restricted Transient Occupancy Tax (TOT) funding policy.

For FY 2021, which begins July 1, 2020, the Board has prioritized funding opportunities that support partnerships between multiple organizations, including tourism and hospitality-related businesses.

Preference is given to applications that include:

  • Initiatives likely to attract visitors from outside Loudoun County who are inclined to stay overnight. 
  • Partnerships between multiple organizations or tourism and hospitality-related businesses.
  • Solid data collection efforts.

Applications and all supporting materials must be submitted online no later than 4:00 PM on April 15, 2020.

Grants 101 Training

This training, offered in both video and slideshow format, provides a general review of grant application terminology, grant sources, writing strategies, and tips for stronger applications.


For more information, email Megan Cox, Loudoun County Department of Finance and Budget, or call 703-737-0539.